History: In the mid 1990’s, we started tracking market trends in the restaurant, entertainment and retail industries. The outcome of this effort let to the formulation of the overall Culinary strategy and philosophies. The following represent some of the tangible outcomes:

• The advent of Digital Projection and “Dinner in a Movie” concepts led to the creation of Epic Entertainment Complex.
• The rise and fall of “Eatertainment” concepts like Planet Hollywood, All Star Café and Rainforest Café led to the creation of Players Grill and Legends.
• The need for more sustainable and local, home-grown products and concepts stimulated the development of the Ur Market and Café concept.
• Fast Casual “Build Your Own” restaurants and beverage concepts resulted in the creation of the Drink! and Werks concepts.

About this time, we also started monitoring the deteriorating relationship between franchisors and their franchisees, as well as, the failure of national chain (cookie cutter) restaurants and the subsequent availability of valuable, 2nd generation restaurant space. Both of these issues are addressed in the overall business plan for culinary construction co.

Over time, these observations and more importantly, our predictions about certain segments proved to be true. Our concepts and philosophies will in turn prove to be the answers needed for the industry moving forward.